Here is a new contender to Google on the horizon. Its called "Cuil".i.e.

With hours of being launched Monday, Cuil - a new search engine created by former top Google engineers - was already being touted in the blogosphere as the next Google killer. But unless Cuil (pronounced ‘cool’) can develop an ad platform to rival Google’s, Cuil will have a difficult time challenging the search giant.

Cuil currently offers no ads on its pages. And the company claims it won’t monitor a user’s search habits in order to target advertising the way Google, Yahoo, and Microsoft do. That’s an ambitious goal. But one of the biggest advantages of Google has over its competitors is that it can provide better search results because it has its massive advertising platform supporting it.

For more vist Cuil not a Google killer - yet

Source: Fortune Technology News